I've had the game since about a day after release (I didn't get it on release day since it was the day before SATs), and I play it every day. Granted, things start getting repetitive after a month or so of playing, but the randomocity of naming my Miis things like 'g', 'cool guy', 'hjjhghj', and 'EEEEEEEEEE', and the items from daily events as well as chronological events such as season change when a new month rolls by is what keeps me playing. Very fun game.